August282009

A redesigned homepage

A couple of weeks ago, we redesigned our main home page at pagalguy.com - long over due stuff! For a long time we were limited by our prior choice of software in the design and our content as well. All is changed now.  Our focus was to get the content to be more readable, useful and also to inform to you the way we thought about our favourite area - MBA :D

We have moved away from the ‘traditional’ article style of operating and are working to making the content more personal and also to tell you our opinions on certain areas we report in.  If you like what you see, you can join us as full-time bloggers.

Let us know your thougthts on the new design. We are still hiring across the board - take a lookie.

June192009

All I want to speak about CAT - The Ebook

[caption id=”” align=”alignleft” width=”97” caption=”All I want to speak about CAT”]All I want to speak about CAT[/caption]

Here it is, the much-awaited Ebook version of the ‘All I Wanted to Speak About CAT’ thread (All I wanted to Speak about CAT).

Over the last 5 years, successful students from IIMs, XLRI and other coveted top Business Schools and other top b-schools have posted detailed chronicles of how they overcame obstacles to crack the CAT, XAT and other tough ATs of the land.

We’ve always wanted to compile all these stories into a book at one place and make it more accessible, so that you can read them for inspiration even without being online.

Download a FREE personalized copy of the PDF of The Best of All I Wanted to Speak About CAT below!

Download ebook - All I wanted to speak about CAT

Or send it as a personalized gift to friends and loved ones preparing for the CAT!

Gift “All I wanted to speak about CAT” to a friend


We’ve clocked 11000+ downloads in under 15 days from launch :) Go ahead, share the knowledge and gift it to your friends.

June82009

“I have a backache, which is why I’m coming to office”

Beginning today, we started free massages for employees at PaGaLGuY HQ. So if that back, head or foot is hurting a tad too much (or even if it is not), all we have to do is sit back, relax and allow expert masseurs from http://www.mettafootspa.com/ (Owned by the awesome Ms Jenny Figuerido) do their magic. I spent 15 minutes getting my back, arm and head muscles rearranged and stopped just before I would have fallen asleep. Like everyone else, I exited the massage room with a blissful smile that still hangs on my face.

The massages will be available for us everyday in the second half. Parents, siblings and significant others (only one) will also be eligible. If you’re coming to PaGaLGuY HQ for a job interview and you think the interview is getting too stressful, you may ask for a break and visit the massage room.

Those from the PaGaLGuY HQ running the Mumbai Marathon this year view the foot massages as a special benefit!

May42009

Young talent, insane hiring and a marketing dream

Recently we started on the Placement Challenge 2009 - this was a program that was designed by the marketing gang at PG HQ who decided to tackle a whole host of issues and challenges at a single go.  For those who know us - nothing makes us happier than hiring that one special person after another, although eating tasty grub comes a very close second or err first (depends on who you talk to!). We had just launched PG Apply -  Our online application platform for business schools and were wondering how to get across to engineering college students across the nation. Now we are this small(?) but efficient company who thinks capital efficiency rocks and the marketing team went onto thinking how it could make all of the above things possible and still end up not spending any money.  Ok, so that meant we were going to do a placement drive, market PG Apply, travel across to 7 or 8 cities, administer tests, reach out to around 4000 students and do all of that without spending money from our accounts. Never to shy away from a challenge, the team came up with a solution that was brilliant, extremely well executed and gives further credence to the fact that by hiring the way we do - magic happens. We were looking to hire for marketing and technical positions - so the team ended up creating a marketing case study that they expected the students to solve. The marketing team found sponsors for the case study booklet and incorporated their names into the case study - the sponsors loved the fact that we were reaching out in a targetted manner to final year engineering students in such a targetted manner across multiple cities.  So while we created a case study that would filter for us who to hire, we found sponsors who could fund the operations and we had our marketing team on a roll. The travelling was tiring, challenging and a logistical challenge - but all is well that  went well :D At Bangalore the crowds were phenomenal as you will see in the pics below. The two folks on the stage heading the event had joined us around a month before the event and are 23 or younger years of age.  I told you we have an insane hiring process didn’t I?

Sukita Ashwin

Registration Desk Info Session

PS: We actually came out of the event profitable. So let us recap - one marketing event + one placement drive + 6/7 cities + 4000+ resumes during selection and recruiting the very best of them and we actually turned that event into a profitable event. I can’t wait for next years placement challenge :) PPS: We thank all the participating institutes for being so helpful and resourceful all throughout to help us manage an event of this scale PPPS: As of this stage, we’ve shortlisted 36  people (26 tech  & 10 marketing) from the event for final round of interviews and hoping that some of them would qualify for a final offer.

May12009

Learning : Need based or Ad-hoc

Many a times I have wondered whether human minds are attuned to learning in organizational setups in a way that makes them personally grow into amazing individual talents.

As far as I have read and have seen through my experience, I have seen that there belongs a “majority” category that’d have to be pushed to learn things they wont under normal circumstances. Mostly that happened coz of the connection of learning to other things: Learning - knowledge - productivity - rewards (MONEY).

It is seldom that we find people in the lower hierarchy of the organizations who are self motivated to read, learn, and think of bigger things in life irrespective of what others may want or pay for this knowledge gathering expedition. In the Grand Indian organizational setups, people in supervisory roles come with a lot of baggage in terms of Ego, nepotism, subordinate-threat, etc.

To begin with these issues, one needs to see the way most of our children are brought up in different family values. Children are compared to each other and thats done in such a way, it drives them to believe that certain things (like power, knowledge, etc.) are things that only a lucky few have and therefore ‘you show it in your actions that you are better than others’. Which is terrible. Which is like spoiling that child’s future learning patterns and inter-personal relationships.

In most organizations across India, people are used to a learning curve which becomes active when the supervisor or the “management” asks them to learn something and then dangles the proverbiel carrot infront of them. People live their lives and replicate the same thing with their own juniors and the pattern continues. Any attempt to change is met with a resistance that cannot be expressed in words.

I have seen that in start-ups and in smaller set-ups wherein the constraints are so much that you are forced to think other than the ordinary ways, then people go to the drawing boards - the basics. Basics here relate to the innumerable number of research studies that one has to “read” or study to ensure that one is abreast with the latest trends and scientific data that will help to develop the next generation of products. The question here is - what happens when everyone goes into that cycle of jumping to “google” or search things the moment they come up with an idea. The problem of measurements and the data that is available through them, or even the theories of researches is that fundamentally it stops people to think from step 1 to step 2 without consulting any of the above.

The problem with many people today is that right after the objective, they seek the best practices to ensure that they follow the standards set by someone else. I feel it is something like wanting to get someones else’s girlfriend in the way that guy did it sometime back. I will not want that result. It is no harm to read what had happened, but only after I have made a skeleton of what can probably be my action plan (not following best practice blindly).

Learning, which is need based, is something that drives individuals, teams, and ultimately organizations to achieve the best results and sustain systems and winning processes for the next few generations. Why do I need to learn? Because I need to be aware of all possible competencies that are required in my line of work and related stuff. Because I know that end of the day, these basic knowledge factors will be something that will give me the strength and belief of ‘going at it’ all by myself when I have the task to design the next best practice.

Most people are so busy creating the next masterpiece, that they forget to master the “scales” first. Learning is something that can be the music everyone wants to play in their lives. There are many people who live and die without letting others hear that music they had inside themselves. The “music” can be anything - the best sales process, the design that created a furore, the best pitch of a product, the product that changed the course of history for a company, the platform that saw perceptions being changed, etc. But in all this, one has to always remember that we first look at the bigger picture of a jigsaw puzzle, and we begin by placing the smaller blocks in their places one by one.

Stephen Covey says that in most of our lives, we forget that our character and personality ethics are like Harvests. We sow the seeds and we are solely responsible of the quality of seeds that go in and the kind of manure, water, etc we put in for harvesting them. And as is true in real time, every harvest takes it own time. The more we put artificial stress on the land to reap is shorter harvests, more do we lose the fertility of the land in the long run. This has been one my life’s biggest lesson.

April292009

A Wednesday with a Camera and Photoshop

What started as a harmless photoshoot for the office ID cards eventually resulted in what you see below.

Never mess with a Foodie

Every designer is special

The complete story of the above and more PaGaLGuY HQ outtakes in the Scribd document below!

PaGaLGuY - A Wednesday
Publish at Scribd or explore others: Brochures & Catalogs workplace pagalguy

April122009

Positions Updated

We’ve updated the list of positions available with us on the join-us page.  We hope to hear from driven & talented people interested in working with us.  At the end of the month our team size would be just around 25 - we have doubled our gang in the last year and hope to keep adding more phenomenal people to the mix.

February192009

The Handbook

This was produced a couple of months ago by the gang at the HQ.  This is the PG HQ Handbook which we hand out to all new joinees. What do you think? :) PG Handbook

January112009

Of hiring, patience and the tipping point

We are fanatical about hiring great people. It is one of the areas we seem to put in phenomenal effort and don’t always seem to strike gold. For example in the last 2/3 months we have interviewed in excess of a 1000 folks for multiple positions we’ve been looking to hire for. We hired two and asked one to leave. Now that is a staggering statistic - We just hired one person from over 1000 people we interviewed.

We floated this new statistic around at office and well, I expected to see surprised faces, but for some reason everyone seemed to know this rather well. With a knowing sigh, everyone got back to their work and then back to hiring. For a lot of people who we interact with - they find the statistics to be damning. At some point they don’t hesitate to tell us that we are nuts and no company should spend so much time hiring. We disagree .

Contrary to the way regular companies operate - i.e. of having a few great people at the top and then driving work to the below hierarchies, we are focussed on making sure people who work with us are capable of achieving phenomenal things on their own and we are obsessed about it. If you don’t want to do something great in your life and solve complex problems - we don’t see how you would enjoy your stay with us. As a motley bunch of people we realize there are infinite problems to solve and as you continue to keep solving them you start realizing the need to continue to work with awesome people. The ‘best workplace’ doesn’t exist and not are we sure we can create it. But we are keen on solving some parts of the problem - how do you create an organizational structure that works for such driven, talented people - how do you create systems and processes that are absolutely non-intrusive so that you focus on things you want to do.

Although the problems might sound alarmingly simple, the truth is they are extremely complex and tough to crack. Some changes might need major changes in the way the company operates at this point. To ensure we don’t shy away from doing what we need to - we keep asking ourselves tough questions. Heck, obsession is not a bad thing after all :)

As for the patience - it does get on your nerves when you do the 500th interview and realize this person is not the ‘one’. But well, do we really want to work with people we are not terribly sure about - that is a HUGE ‘NO’. I do hope we grow fast enough to hit the tipping point where we are able to work with more awesome people as we continue along. Until then, we will just get by admitting just over 0.1% of the folks who apply to us. Statistics be damned.

December22008

Of load balancing, traffic and bad code

Nothing survives bad code.  Absolutely nothing.

For a month before CAT we spent a lot of time managing the hardware infrastructure at PG and scaling it.  We hit all the usual roadblocks of scaling mySQL  and Apache.  Working around them was both fun and enlightening.

We ended up running a multiple server configuration that allowed us to use the master/slave configuration for our databases and also ran a few machines in the front end to manage our front end traffic.  Our front end traffic was distributed over the few servers using a load balancer.  For those in the know, Apache is kind of not the coolest webserver to serve images. It is ineffective even if you tweak it to the very limits and so we had to find ways around it. We did it in two ways:

a) We offloaded most of our image serving to the Amazon S3 setup. Last month we served over 70+ million image requests through the S3 setup.

b) On the load balanced machines to ensure Apache is not given the job of serving images, we reverse proxied it with nginx.  It is the cool webserver from russia that is probably the most efficient at serving images. The nginx + apache combo can handle a ton more traffic than apache alone.

We felt we were fairly well set for the traffic onslaught and we were right.  Until, we released a new product on CAT day. The scorecard app which we put out had a bug that put processes into a loop. We crashed. Twice. Like a virus spreading across multiple servers, the bug in the app got replicated across all our frontend servers and pulled them down.

We had to the pull the application down to ensure the site was up.

It was a reminder, a rather stark reminder that Nothing survives bad code.  Absolutely nothing.